Burger King is notoriously good when it comes to advertising and social media stunts. Remember the time they had the weirdest conversation on Twitter with Budweiser where it got crazier every message? And what about the time they released that ad showing how their new whopper would look in 34 days (hint: rotten), showing that being ugly is sometimes good in the food industry?
This time, the commercial doesn’t come from Burger King itself, but from the film director Daniel Kontur. Daniel got on the website Specbank.com, where he found the script from an unauthorized commercial written by Dan Sorgen. In an interview with Bored Panda, Kontur said that he came up with the short commercial to show what “I’m capable of as a film director.” And people were lovin’ it.
After the scriptwriter Dan posted the video on Reddit, the r/funny subreddit went mad with people claiming it’s the best thing they’ve seen so far. A whopping 104k upvotes later, one can be sure whoppers will be flying off the shelves.
More info: DanielKontur.com
This unauthorized Burger King commercial filmed by Daniel Kontur has been going viral
Image credits: Daniel Kontur
Daniel told us that originally, the script was written for Kashi Foods in the US. “This brand is pretty unknown here in Europe so I went with a bigger brand that is well-known in Europe as well as the rest of the world.”
The filmmaker figured the fast-food sector would probably be a good idea and started to analyze which of the biggest fast-food brands would go for this type of commercial. “Burger King seemed like the bravest of them all so I decided to go with them.”
Daniel said even though most campaigns have huge budgets at their disposal and a lot of resources to develop their ideas, their case was a little different. “The script and idea was already strong, we just needed a very skilled crew and cast to pull it off. And thankfully we did!”
But there’s a lot of things that go into a successful commercial. But Daniel believes that fundamentally, it’s the idea which is key. “If the idea behind it isn’t good, there’s no point in making it.”
When you’ve got the idea, what’s left is what “you’re trying to make with the campaign and how you execute it with the cast / vfx / lighting / music and everything else that goes into it.”
In the end, “the most incredible pieces of work and brilliant ideas [are those] that are memorable and get people talking.”
And people couldn’t stop praising the ad